In a once-every-four-years opportunity, we linked heatiness to the heated debates of General Election on a day when all campaigning was forbidden — hijacking Cooling-off Day in the thick of Singapore’s busy CBD.
Team: Distilleri SG
Executive Creative Director: Eugene Tan
Senior Copywriter: Ian Ho
Senior Art Director: Anson Cheng
Strategy: Jian Yang, Henrietta Teo
Accounts: Jamayne Lam