Giving acid reflux sufferers a one-stop solution
Xepa–Soul Pattinson’s Zenpro tackles acid reflux in a uniquely effective way, by halting acid production at its source.
We had to let consumers know that Zenpro was different from other acid reflux medications, most of which merely addressed the symptoms and not the cause.
Gamifying acid reflux to educate consumers
To do that, we made medicine fun, with a landing page where users played a whac-a-mole style game. Unable to eliminate the acid reflux gremlins, they would then scroll down to learn more about how Zenpro switches off acid production at its source.
We then educated them further on Zenpro’s patented microsphere technology, which allows the medication to enter the gastrointestinal tract where acid reflux starts.
Finally, a sweetener of a $1 voucher was tacked on, to be be redeemed on their next box of Zenpro at the nearest outlet.
The landing page visuals were adapted to in-store POSM materials, including a brochure to further elaborate on Zenpro’s functions.
