Gamifying acid reflux to educate consumers
Xepa–Soul Pattinson’s Zenpro tackles acid reflux in a uniquely effective way, by halting acid production at its source.
We had to let consumers know that Zenpro was different from other acid reflux medications, in a way that was fun and easy to understand for the man, or auntie, on the street.
Landing page
In-store POSM
Informational leaflet