Gamifying acid reflux to educate consumers

Xepa–Soul Pattinson’s Zenpro tackles acid reflux in a uniquely effective way, by halting acid production at its source.

We had to let consumers know that Zenpro was different from other acid reflux medications, in a way that was fun and easy to understand for the man, or auntie, on the street.

Landing page

In-store POSM

Informational leaflet

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