NTUC First Campus | Imagining Firsts

Making preschool the place to be for kids and adults alike

Building on the insight that preschools are where children encounter many of the firsts in their lives, we positioned NTUC First Campus as the ideal partner to mould these first ambitions into reality.

Appealing to aspiring educators with the promise of growth

Entering the campaign’s recruitment phase, we had to convince would-be educators that NTUC First Campus helps realise their ambitions.

Our growth-chart inspired visual was
rooted in the thought that NTUC First Campus is
the place where everyone grows.

Team: Iris Singapore
Executive Creative Director: Cristina Tin Sanchez
Copywriter: Ian Ho
Senior Art Director: Weihao Lam
Strategy: Felix Pels, Bernadette Duisters

Making preschool the place to be for kids and adults alike

Building on the insight that preschools are where children encounter many of the firsts in their lives, we positioned NTUC First Campus as the ideal partner to mould these first ambitions into reality.

Appealing to aspiring educators with the promise of growth

Entering the campaign’s recruitment phase, we had to convince would-be educators that NTUC First Campus helps realise their ambitions. Our growth-chart inspired visual was rooted in the thought that NTUC First Campus isthe place where everyone grows.

Samsung | Team Unstoppable

NUS | Start Talking Data

Entering the campaign’s recruitment phase, we had to convince would-be educators that NTUC First Campus helps realise their ambitions.

Our growth-chart inspired visual was
rooted in the thought that NTUC First Campus is
the place where everyone grows.