Championing young changemakers across Southeast Asia
Choosing not to speak at our audience, but foster solidarity among them
For a regional giant like Samsung to ring true with young people, we had to speak to them in a way that was authentic. So, we found young people and amplified their voices, letting them connect with their peers and spotlighting their inspiring true stories.
Assembling extraordinary individuals across the region, we created Team Unstoppable - six youth who defied barriers to become a force for positive social change. Each member was featured in a trio of vertical-first episodes.
Singapore
Indonesia
Philippines
Vietnam
Knowing there were others out there like them, we put out the call for more Unstoppable stories, with a promise to help write them.
The response was overwhelming, proving that the Samsung spirit of “Do What You Can’t” was alive and thriving in Southeast Asia.
