Small pleasures get an upsize
with a new premium card
To launch Trust’s new premium product - Trust+, we launched an integrated campaign across Singapore. With witty copy and relatably subtle body language, we captured an attitude shared specifically by Trust+’s mid-range affluent target audience.
Touchpoints: Instagram, YouTube, GV Cinemas,
Touchpoints: Instagram, bus stops, digital posters/screens, bus wraps
Ngee Ann City linkway
Raffles City Interchange contextual copy
