Trust Bank lessens the stress of Lunar New Year interrogations

Trust - Singapore’s leading digital bank - had to cut through the clutter at LNY. The solution was an insight-driven social campaign targeting specific yet universally relatable pain points of festive gathering-goers. We transformed commonly-asked questions by relatives into rebuttals and diversions facilitated by Trust promotions. The result was Conversation-stopping Rewards: a unique and memorable campaign that said more than just celebration.